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We at Potgerdesign feel that industrial design is much more than just an occupation... it's an ideology. This ideology is not merely about the beauty of a product, but about the attitude that the user develops towards the item.

Potgerdesign was established by designer Rebecca Potger after she graduated cum laude from the Design Academy Eindhoven in June 2005. Shaped by her philosophy, it has grown into an innovative studio with a special love for bringing people together with what can be the suprisingly soft and friendly side of new technology.

At the beginning of every project, we ask ourselves, "How can one reshape a product's essence so that the user can experience renewed intimacy and pleasure with it". We find that the answer often lies in the interaction between the user and the product. Affection through interaction.